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Research papers

Practical considerations of the technique of telephone interviewing

The paper concerns with the practical aspects of telephone interviewing, but does not attempt to enter discussion concerning the characteristics of the telephone owning population. The authors have had experience over the past two years of using the...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Derek Simonds, Gordon Haymes
September 1, 1974
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Citation

Simonds and Haymes (1974a, September 01). Practical considerations of the technique of telephone interviewing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/practical-considerations-of-the-technique-of-telephone-interviewing


Research papers

A consumer segmentation using a standardised technology

The technology we are going to describe has been developed as a composite procedure, which retains flexibility, whilst solving the problems of interlocking complex interviewing and analysis systems. We have named this composite system, The Consumer...

Catalogue: Seminar 1972: Segmentation And Typology
Authors: Geoffrey M. Bickers, Gordon Haymes
June 15, 1972
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Citation

Bickers and Haymes (1972a, June 15). A consumer segmentation using a standardised technology. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-consumer-segmentation-using-a-standardised-technology


Research papers

Comments on mr. Drakeford's paper

Mr. Drakeford commented in his paper upon a number of possible problems related to qualitative methods , bearing in mind the recent growth of sophisticated analysis techniques relying upon preliminary work of a qualitative nature. Mr. Drakeford...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Gordon Haymes
February 1, 1970
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Citation

Haymes, G. (1970a, February 01). Comments on mr. Drakeford's paper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-mr-drakeford-s-paper